Privacy Policy

This Privacy Policy explains how Serofia AB (Sweden) and Serofia GmbH (Switzerland) (together referred to as “we”) collect, use, and protect personal data in connection with our services, including consulting, coaching, training and digital services.

We aim to handle personal data in a transparent, responsible, and proportionate manner and in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and relevant Swiss data protection laws.

1. Who we are?

Your personal data is processed by the entity you engage with when booking services, entering into agreements, or making purchases.

  • Serofia AB, registered in Stockholm, Sweden
  • Serofia GmbH, registered in Basel, Switzerland

    Contact: Serofia@serofia.com

 

2. What data we collect

We collect personal data in a proportionate and relevant manner, depending on how you interact with our website and services. 

This may include:

  • Name
  • Email address
  • Company information
  • Professional context: information related to your organization, role, or inquiry that helps us understand your needs and provide relevant services
  •  Payment details (when applicable) 
  • Website usage data (such as IP address and general interaction data)

3. How we collect data

We collect personal data when you:

  • Contact us via forms or email
  • Sign up for free resources
  • Use our services or access our courses
  • Visit our website (via cookies and similar technologies)

4. How we use your data

We use personal data to:

  • Provide consulting and coaching services 
  • Deliver digital courses and free resources
  • Communicate with clients and potential clients
  • Send updates, resources, and marketing emails (where applicable)
  • Improve our website and services

We do not sell, rent, or share your personal data with third parties for their independent marketing purposes.

5. Legal basis

We process personal data only when we have a valid legal basis to do so.

The legal bases we rely on include:

  • Contract (to deliver services)
  • Consent (for email marketing and cookies)
  • Legitimate interest (for business communication and service improvement)
  • Legal obligations (for example, accounting or tax-related requirements under applicable laws)

6. Email marketing

When you sign up for free resources, we may collect your email address to deliver the requested content and send related communications, including updates and marketing.

You can unsubscribe at any time via the link in our emails.

7. Sharing of data

We may share personal data with trusted service providers, such as:

  • IT and system providers
  • Email and communication platforms
  • Payment providers (when applicable)

These providers act as data processors on our behalf and only process data as necessary to deliver our services.

We do not sell or disclose personal data to third parties for their own marketing purposes.

8. International transfers

Some of our service providers may process personal data outside the EU/EEA or Switzerland.

In such cases, we ensure appropriate safeguards are in place, such as:

  • Standard contractual clauses
  • Transfers to jurisdictions recognized as providing adequate protection

Our objective is to maintain a consistent level of data protection regardless of where your data is processed.

9. Data retention

We retain personal data only for as long as necessary to fulfill the purposes described in this policy or as required by law.

Retention periods are determined based on.

  • The nature of the interaction or relationship
  • Legal and regulatory requirements
  • Legitimate business needs

When personal data is no longer required, it is securely deleted, anonymized, or archived.

10. Your rights

You have the right to:

  • Access your personal data
  • Request correction of inaccurate or incomplete information
  • Request deletion of your personal data
  • Object to or restrict certain types of processing
  • Withdraw consent at any time
  • Request a copy of your data in a structured format

To exercise your rights, contact us at: Serofia@serofia.com

11. Cookies

We use cookies and similar technologies to improve user experience, analyze website traffic, and ensure functionality.

Please see our Cookie Policy for more information.

12. Security

We take appropriate technical and organizational measures to protect personal data against unauthorized access, loss, misuse, or alteration.

These measures include secure systems, controlled access to data, and ongoing monitoring.

While no system can guarantee absolute security, we are committed to maintaining a high standard of data protection and continuously improving our practices.

13. Changes

We may update this Privacy Policy from time to time.

Any updates will be published on this page and take eƯect upon publication.

14. Contact

If you have any questions regarding this policy or how your data is handled, pleas

Email: Serofia@serofia.com